diff --git a/api/src/controllers/seed/images.ts b/api/src/controllers/seed/images.ts
new file mode 100644
index 00000000..b13dfbcb
--- /dev/null
+++ b/api/src/controllers/seed/images.ts
@@ -0,0 +1,19 @@
+import type { Image } from "~/models/utils";
+
+export const processImage = async (url: string): Promise<Image> => {
+	const hasher = new Bun.CryptoHasher("sha256");
+	hasher.update(url);
+
+	// TODO: download source, save it in multiples qualities & process blurhash
+
+	return {
+		id: hasher.digest().toString(),
+		source: url,
+		blurhash: "",
+	};
+};
+
+export const processOptImage = (url: string | null): Promise<Image | null> => {
+	if (!url) return Promise.resolve(null);
+	return processImage(url);
+};
diff --git a/api/src/controllers/seed/index.ts b/api/src/controllers/seed/index.ts
new file mode 100644
index 00000000..142e1bd2
--- /dev/null
+++ b/api/src/controllers/seed/index.ts
@@ -0,0 +1,79 @@
+import Elysia, { t } from "elysia";
+import { Movie, SeedMovie } from "~/models/movie";
+import { db } from "~/db";
+import {
+	shows,
+	showTranslations,
+	entries,
+	entryTranslations,
+} from "~/db/schema";
+import { guessNextRefresh } from "./refresh";
+import { processOptImage } from "./images";
+
+type Show = typeof shows.$inferInsert;
+type ShowTrans = typeof showTranslations.$inferInsert;
+type Entry = typeof entries.$inferInsert;
+
+export const seed = new Elysia()
+	.model({
+		movie: Movie,
+		"seed-movie": SeedMovie,
+		error: t.String(),
+	})
+	.post(
+		"/movies",
+		async ({ body }) => {
+			const { translations, videos, ...bMovie } = body;
+
+			const ret = await db.transaction(async (tx) => {
+				const movie: Show = {
+					kind: "movie",
+					startAir: bMovie.airDate,
+					nextRefresh: guessNextRefresh(bMovie.airDate ?? new Date()),
+					...bMovie,
+				};
+				const [ret] = await tx
+					.insert(shows)
+					.values(movie)
+					.returning({ pk: shows.pk, id: shows.id });
+
+				// even if never shown to the user, a movie still has an entry.
+				const movieEntry: Entry = { type: "movie", ...bMovie };
+				const [entry] = await tx
+					.insert(entries)
+					.values(movieEntry)
+					.returning({ pk: entries.pk });
+
+				const trans: ShowTrans[] = await Promise.all(
+					Object.entries(translations).map(async ([lang, tr]) => ({
+						pk: ret.pk,
+						// TODO: normalize lang or error if invalid
+						language: lang,
+						...tr,
+						poster: await processOptImage(tr.poster),
+						thumbnail: await processOptImage(tr.thumbnail),
+						logo: await processOptImage(tr.logo),
+						banner: await processOptImage(tr.banner),
+					})),
+				);
+				await tx.insert(showTranslations).values(trans);
+
+				const entryTrans = trans.map((x) => ({ ...x, pk: entry.pk }));
+				await tx.insert(entryTranslations).values(entryTrans);
+
+				return { ...ret, entry: entry.pk };
+			});
+
+			// TODO: insert entry-video links
+			// await db.transaction(async tx => {
+			// 	await tx.insert(videos).values(videos);
+			// });
+
+			return ret.id;
+		},
+		{
+			body: "seed-movie",
+			response: { 200: "movie", 400: "error" },
+			tags: ["movies"],
+		},
+	);
diff --git a/api/src/controllers/seed/refresh.ts b/api/src/controllers/seed/refresh.ts
new file mode 100644
index 00000000..2f142eaa
--- /dev/null
+++ b/api/src/controllers/seed/refresh.ts
@@ -0,0 +1,12 @@
+// oh i hate js dates so much.
+export const guessNextRefresh = (airDate: Date | string) => {
+	if (typeof airDate === "string") airDate = new Date(airDate);
+	const diff = new Date().getTime() - airDate.getTime();
+	const days = diff / (24 * 60 * 60 * 1000);
+
+	const ret = new Date();
+	if (days <= 4) ret.setDate(ret.getDate() + 4);
+	else if (days <= 21) ret.setDate(ret.getDate() + 14);
+	else ret.setMonth(ret.getMonth() + 2);
+	return ret.toISOString().substring(0, 10);
+};
diff --git a/api/src/models/utils/image.ts b/api/src/models/utils/image.ts
index c1883d60..6d79a4c3 100644
--- a/api/src/models/utils/image.ts
+++ b/api/src/models/utils/image.ts
@@ -1,7 +1,7 @@
 import { t } from "elysia";
 
 export const Image = t.Object({
-	id: t.String({ format: "uuid" }),
+	id: t.String(),
 	source: t.String({ format: "uri" }),
 	blurhash: t.String(),
 });
diff --git a/api/tsconfig.json b/api/tsconfig.json
index ec10ebde..b2e97422 100644
--- a/api/tsconfig.json
+++ b/api/tsconfig.json
@@ -3,11 +3,19 @@
 		"target": "ES2021",
 		"module": "ES2022",
 		"moduleResolution": "node",
-		"types": ["bun-types"],
+		"types": [
+			"bun-types"
+		],
 		"esModuleInterop": true,
 		"forceConsistentCasingInFileNames": true,
 		"strict": true,
 		"skipLibCheck": true,
-		"noErrorTruncation": true
+		"noErrorTruncation": true,
+		"baseUrl": ".",
+		"paths": {
+			"~/*": [
+				"./src/*"
+			]
+		}
 	}
 }