diff --git a/src/calibre/customize/builtins.py b/src/calibre/customize/builtins.py
index ea220c15f7..86d4f02b91 100644
--- a/src/calibre/customize/builtins.py
+++ b/src/calibre/customize/builtins.py
@@ -702,7 +702,8 @@ from calibre.devices.cybook.driver import CYBOOK, ORIZON, MUSE
 from calibre.devices.eb600.driver import (EB600, COOL_ER, SHINEBOOK, TOLINO,
                 POCKETBOOK360, GER2, ITALICA, ECLICTO, DBOOK, INVESBOOK,
                 BOOQ, ELONEX, POCKETBOOK301, MENTOR, POCKETBOOK602,
-                POCKETBOOK701, POCKETBOOK360P, PI2, POCKETBOOK622, POCKETBOOKHD)
+                POCKETBOOK701, POCKETBOOK740, POCKETBOOK360P, PI2, POCKETBOOK622,
+                POCKETBOOKHD)
 from calibre.devices.iliad.driver import ILIAD
 from calibre.devices.irexdr.driver import IREXDR1000, IREXDR800
 from calibre.devices.jetbook.driver import (JETBOOK, MIBUK, JETBOOK_MINI,
@@ -747,7 +748,7 @@ plugins += [
     JETBOOK, JETBOOK_MINI, MIBUK, JETBOOK_COLOR,
     SHINEBOOK,
     POCKETBOOK360, POCKETBOOK301, POCKETBOOK602, POCKETBOOK701, POCKETBOOK360P,
-    POCKETBOOK622, PI2, POCKETBOOKHD,
+    POCKETBOOK622, PI2, POCKETBOOKHD, POCKETBOOK740,
     KINDLE, KINDLE2, KINDLE_DX, KINDLE_FIRE,
     NOOK, NOOK_COLOR,
     PRS505, PRST1,
diff --git a/src/calibre/devices/eb600/driver.py b/src/calibre/devices/eb600/driver.py
index 48ce09766a..f55a2e0f4b 100644
--- a/src/calibre/devices/eb600/driver.py
+++ b/src/calibre/devices/eb600/driver.py
@@ -398,6 +398,22 @@ class POCKETBOOK701(USBMS):
         return drives
 
 
+class POCKETBOOK740(USBMS):
+
+    name = 'PocketBook 701 Device Interface'
+    description = _('Communicate with the PocketBook 740')
+    supported_platforms = ['windows', 'osx', 'linux']
+    FORMATS = ['epub', 'fb2', 'prc', 'mobi', 'pdf', 'djvu', 'rtf', 'chm',
+            'doc', 'tcr', 'txt']
+    EBOOK_DIR_MAIN = 'books'
+    SUPPORTS_SUB_DIRS = True
+    SCAN_FROM_ROOT = True
+
+    VENDOR_ID   = [0x18d1]
+    PRODUCT_ID  = [0x0001]
+    BCD         = [0x0101]
+
+
 class PI2(EB600):
 
     name           = 'Infibeam Pi2 Device Interface'