diff --git a/src/calibre/gui2/store/bn_plugin.py b/src/calibre/gui2/store/bn_plugin.py
index 872397f5f8..77b982af4a 100644
--- a/src/calibre/gui2/store/bn_plugin.py
+++ b/src/calibre/gui2/store/bn_plugin.py
@@ -6,6 +6,7 @@ __license__ = 'GPL 3'
 __copyright__ = '2011, John Schember <john@nachtimwald.com>'
 __docformat__ = 'restructuredtext en'
 
+import re
 import urllib2
 from contextlib import closing
 
@@ -24,7 +25,13 @@ class BNStore(BasicStoreConfig, StorePlugin):
     
     def open(self, parent=None, detail_item=None, external=False):
         settings = self.get_settings()
-        url = 'http://www.barnesandnoble.com/ebooks/index.asp'
+        url = 'http://gan.doubleclick.net/gan_click?lid=41000000028437369&pubid=21000000000352219'
+
+        if detail_item:
+            mo = re.search(r'(?<=/)(?P<isbn>\d+)(?=/|$)', detail_item)
+            if mo:
+                isbn = mo.group('isbn')
+                detail_item = 'http://gan.doubleclick.net/gan_click?lid=41000000012871747&pid=' + isbn + '&adurl=' + detail_item + '&pubid=21000000000352219'
 
         if external or settings.get(self.name + '_open_external', False):
             open_url(QUrl(url_slash_cleaner(detail_item if detail_item else url)))