diff --git a/src/calibre/devices/apple/driver.py b/src/calibre/devices/apple/driver.py
index 0cfa8f1ab2..4174de3ac7 100644
--- a/src/calibre/devices/apple/driver.py
+++ b/src/calibre/devices/apple/driver.py
@@ -24,6 +24,29 @@ from calibre.utils.logging import Log
 from calibre.utils.zipfile import ZipFile
 
 
+
+class AppleOpenFeedback(OpenFeedback):
+
+    def __init__(self):
+        OpenFeedback.__init__(self, u'')
+
+    def custom_dialog(self, parent):
+        from PyQt4.Qt import (QDialog, QVBoxLayout, QLabel, QDialogButtonBox)
+
+        class Dialog(QDialog):
+
+            def __init__(self, p):
+                QDialog.__init__(self, p)
+                self.l = l = QVBoxLayout()
+                self.setLayout(l)
+                l.addWidget(QLabel('test'))
+                self.bb = QDialogButtonBox(QDialogButtonBox.OK)
+                l.addWidget(self.bb)
+                self.bb.accepted.connect(self.accept)
+                self.bb.rejected.connect(self.reject)
+
+        return Dialog(parent)
+
 from PIL import Image as PILImage
 from lxml import etree
 
@@ -744,13 +767,7 @@ class ITUNES(DriverBase):
 
         # Display a dialog recommending using 'Connect to iTunes'
         if False and not self.settings().extra_customization[self.SKIP_CONNECT_TO_ITUNES_DIALOG]:
-            raise OpenFeedback('<p>' + ('Click the "Connect/Share" button and choose'
-                ' "Connect to iTunes" to send books from your calibre library'
-                ' to your Apple iDevice.<p>For more information, see '
-                '<a href="http://www.mobileread.com/forums/showthread.php?t=118559">'
-                'Calibre + Apple iDevices FAQ</a>.<p>'
-                'After following the Quick Start steps outlined in the FAQ, '
-                'restart calibre.'))
+            raise AppleOpenFeedback()
 
         if DEBUG:
             self.log.info(" advanced user mode, directly connecting to iDevice")
diff --git a/src/calibre/devices/errors.py b/src/calibre/devices/errors.py
index 3d88eb741f..7b11b6933f 100644
--- a/src/calibre/devices/errors.py
+++ b/src/calibre/devices/errors.py
@@ -41,6 +41,13 @@ class OpenFeedback(DeviceError):
         self.feedback_msg = msg
         DeviceError.__init__(self, msg)
 
+    def custom_dialog(self, parent):
+        '''
+        If you need to show the user a custom dialog, instead if just
+        displaying the feedback_msg, create and return it here.
+        '''
+        raise NotImplementedError
+
 class DeviceBusy(ProtocolError):
     """ Raised when device is busy """
     def __init__(self, uerr=""):
diff --git a/src/calibre/gui2/device.py b/src/calibre/gui2/device.py
index ab2177cef1..6163c01d27 100644
--- a/src/calibre/gui2/device.py
+++ b/src/calibre/gui2/device.py
@@ -164,7 +164,7 @@ class DeviceManager(Thread): # {{{
                 dev.open(self.current_library_uuid)
             except OpenFeedback as e:
                 if dev not in self.ejected_devices:
-                    self.open_feedback_msg(dev.get_gui_name(), e.feedback_msg)
+                    self.open_feedback_msg(dev.get_gui_name(), e)
                     self.ejected_devices.add(dev)
                 continue
             except:
@@ -618,8 +618,11 @@ class DeviceMixin(object): # {{{
         if tweaks['auto_connect_to_folder']:
             self.connect_to_folder_named(tweaks['auto_connect_to_folder'])
 
-    def show_open_feedback(self, devname, msg):
-        self.__of_dev_mem__ = d = info_dialog(self, devname, msg)
+    def show_open_feedback(self, devname, e):
+        try:
+            self.__of_dev_mem__ = d = e.custom_dialog(self)
+        except NotImplementedError:
+            self.__of_dev_mem__ = d = info_dialog(self, devname, e.feedback_msg)
         d.show()
 
     def auto_convert_question(self, msg, autos):