diff --git a/src/calibre/customize/builtins.py b/src/calibre/customize/builtins.py
index 793c1fa0de..40b78f3d14 100644
--- a/src/calibre/customize/builtins.py
+++ b/src/calibre/customize/builtins.py
@@ -477,7 +477,7 @@ from calibre.devices.teclast.driver import TECLAST_K3, NEWSMY, IPAPYRUS, \
         SOVOS, PICO
 from calibre.devices.sne.driver import SNE
 from calibre.devices.misc import PALMPRE, AVANT, SWEEX, PDNOVEL, KOGAN, \
-        GEMEI, VELOCITYMICRO, PDNOVEL_KOBO, Q600, LUMIREAD
+        GEMEI, VELOCITYMICRO, PDNOVEL_KOBO, Q600, LUMIREAD, ALURATEK_COLOR
 from calibre.devices.folder_device.driver import FOLDER_DEVICE_FOR_CONFIG
 from calibre.devices.kobo.driver import KOBO
 
@@ -600,6 +600,7 @@ plugins += [
     VELOCITYMICRO,
     PDNOVEL_KOBO,
     LUMIREAD,
+    ALURATEK_COLOR,
     ITUNES,
 ]
 plugins += [x for x in list(locals().values()) if isinstance(x, type) and \
diff --git a/src/calibre/devices/misc.py b/src/calibre/devices/misc.py
index 52952356f8..1989fb7c61 100644
--- a/src/calibre/devices/misc.py
+++ b/src/calibre/devices/misc.py
@@ -204,3 +204,23 @@ class LUMIREAD(USBMS):
             with open(cfilepath+'.jpg', 'wb') as f:
                 f.write(metadata.thumbnail[-1])
 
+class ALURATEK_COLOR(USBMS):
+
+    name           = 'Aluratek Color Device Interface'
+    gui_name       = 'Aluratek Color'
+    description    = _('Communicate with the Aluratek Color')
+    author         = 'Kovid Goyal'
+    supported_platforms = ['windows', 'osx', 'linux']
+
+    # Ordered list of supported formats
+    FORMATS     = ['epub', 'fb2', 'txt', 'pdf']
+
+    VENDOR_ID   = [0x1f3a]
+    PRODUCT_ID  = [0x1000]
+    BCD         = [0x0002]
+
+    EBOOK_DIR_MAIN = EBOOK_DIR_CARD_A = 'books'
+
+    VENDOR_NAME = 'USB_2.0'
+    WINDOWS_MAIN_MEM = WINDOWS_CARD_A_MEM = 'USB_FLASH_DRIVER'
+