diff --git a/src/calibre/gui2/library.py b/src/calibre/gui2/library.py
index a6fcceade0..7d964c3a14 100644
--- a/src/calibre/gui2/library.py
+++ b/src/calibre/gui2/library.py
@@ -414,8 +414,11 @@ class BooksModel(QAbstractTableModel):
                      
             
     
-    def get_preferred_formats(self, rows, formats, paths=False, set_metadata=False):
+    def get_preferred_formats(self, rows, formats, paths=False, 
+                              set_metadata=False, specific_format=None):
         ans = []
+        if specific_format is not None:
+            formats = [specific_format.lower()]
         for row in (row.row() for row in rows):
             format = None
             fmts = self.db.formats(row)
diff --git a/src/calibre/gui2/main.py b/src/calibre/gui2/main.py
index 611b520ef2..84e4be699c 100644
--- a/src/calibre/gui2/main.py
+++ b/src/calibre/gui2/main.py
@@ -156,6 +156,9 @@ class Main(MainWindow, Ui_MainWindow):
         sm.addAction(QIcon(':/images/sd.svg'), _('Send to storage card'))
         sm.addAction(QIcon(':/images/reader.svg'), _('Send to main memory')+' '+_('and delete from library'))
         sm.addAction(QIcon(':/images/sd.svg'), _('Send to storage card')+' '+_('and delete from library'))
+        sm.addAction(self.action_send_specific_format_to_device)
+        self.connect(self.action_send_specific_format_to_device, 
+                     SIGNAL('triggered()'), self.send_specific_format_to_device)
         sm.addSeparator()
         sm.addAction(_('Send to storage card by default'))
         sm.actions()[-1].setCheckable(True)
@@ -893,8 +896,16 @@ class Main(MainWindow, Ui_MainWindow):
                 self.upload_books(files, names, metadata, on_card=on_card, memory=[[f.name for f in files], remove])
                 self.status_bar.showMessage(_('Sending news to device.'), 5000)
                 
+    def send_specific_format_to_device(self):
+        d = ChooseFormatDialog(self, _('Choose format to send to device'), 
+                               self.device_manager.device_class.FORMATS)
+        d.exec_()
+        fmt = d.format().lower()
+        on_card = config['send_to_storage_card_by_default']
+        self.sync_to_device(on_card, False, specific_format=fmt)
+        
     
-    def sync_to_device(self, on_card, delete_from_library):
+    def sync_to_device(self, on_card, delete_from_library, specific_format=None):
         rows = self.library_view.selectionModel().selectedRows()
         if not self.device_manager or not rows or len(rows) == 0:
             return
@@ -907,7 +918,8 @@ class Main(MainWindow, Ui_MainWindow):
         metadata = iter(metadata)
         _files   = self.library_view.model().get_preferred_formats(rows,
                                     self.device_manager.device_class.FORMATS, 
-                                    paths=True, set_metadata=True)
+                                    paths=True, set_metadata=True,
+                                    specific_format=specific_format)
         files = [getattr(f, 'name', None) for f in _files]
         bad, good, gf, names, remove_ids = [], [], [], [], []
         for f in files:
diff --git a/src/calibre/gui2/main.ui b/src/calibre/gui2/main.ui
index 323b1bf170..ad8c450d1a 100644
--- a/src/calibre/gui2/main.ui
+++ b/src/calibre/gui2/main.ui
@@ -656,6 +656,15 @@
     <string>Books with the same tags</string>
    </property>
   </action>
+  <action name="action_send_specific_format_to_device" >
+   <property name="icon" >
+    <iconset resource="images.qrc" >
+     <normaloff>:/images/book.svg</normaloff>:/images/book.svg</iconset>
+   </property>
+   <property name="text" >
+    <string>Send specific format to device</string>
+   </property>
+  </action>
  </widget>
  <customwidgets>
   <customwidget>