diff --git a/src/calibre/devices/apple/driver.py b/src/calibre/devices/apple/driver.py
index 66c2819e28..d15f4070a7 100644
--- a/src/calibre/devices/apple/driver.py
+++ b/src/calibre/devices/apple/driver.py
@@ -3023,6 +3023,8 @@ class ITUNES_ASYNC(ITUNES):
                 pythoncom.CoInitialize()
                 self._launch_iTunes()
             except:
+                import traceback
+                traceback.print_exc()
                 raise UserFeedback('unable to launch iTunes', details=None, level=UserFeedback.WARN)
             finally:
                 pythoncom.CoUninitialize()