diff --git a/src/calibre/devices/apple/driver.py b/src/calibre/devices/apple/driver.py
index 3776ca0ad4..461a729d50 100644
--- a/src/calibre/devices/apple/driver.py
+++ b/src/calibre/devices/apple/driver.py
@@ -58,7 +58,7 @@ class ITUNES(DevicePlugin):
     supported_platforms = ['osx','windows']
     author = 'GRiker'
     #: The version of this plugin as a 3-tuple (major, minor, revision)
-    version        = (0, 3, 0)
+    version        = (1, 0, 0)
 
     OPEN_FEEDBACK_MESSAGE = _(
         'Apple device detected, launching iTunes, please wait ...')