diff --git a/src/calibre/gui2/main.py b/src/calibre/gui2/main.py
index 81d51bb392..d28e35b0f1 100644
--- a/src/calibre/gui2/main.py
+++ b/src/calibre/gui2/main.py
@@ -1150,6 +1150,14 @@ class Main(MainWindow, Ui_MainWindow):
         self.vanity.setText(self.vanity_template%(dict(version=self.latest_version, 
                                                     device=self.device_info)))
         self.vanity.update()
+        s = Settings()
+        if True or s.get('update to version %s'%version, True):
+            d = question_dialog(self, _('Update available'), _('%s has been updated to version %s. Visit the download page?')%(__appname__, version))
+            if d.exec_() == QMessageBox.Yes:
+                url = 'http://calibre.kovidgoyal.net/download_'+('windows' if iswindows else 'osx' if isosx else 'linux')
+                print url
+                QDesktopServices.openUrl(QUrl(url))
+            s.set('update to version %s'%version, False)
         
 
 def main(args=sys.argv):