diff --git a/src/calibre/ebooks/mobi/reader/markup.py b/src/calibre/ebooks/mobi/reader/markup.py
index d558ce611a..be5193d348 100644
--- a/src/calibre/ebooks/mobi/reader/markup.py
+++ b/src/calibre/ebooks/mobi/reader/markup.py
@@ -100,7 +100,7 @@ def update_flow_links(mobi8_reader, resource_map, log):
     mr = mobi8_reader
     flows = []
 
-    img_pattern = re.compile(r'''(<[img\s|image\s][^>]*>)''', re.IGNORECASE)
+    img_pattern = re.compile(r'''(<[img\s|image\s|svg:image\s][^>]*>)''', re.IGNORECASE)
     img_index_pattern = re.compile(r'''['"]kindle:embed:([0-9|A-V]+)[^'"]*['"]''', re.IGNORECASE)
 
     tag_pattern = re.compile(r'''(<[^>]*>)''')
@@ -128,7 +128,7 @@ def update_flow_links(mobi8_reader, resource_map, log):
         srcpieces = img_pattern.split(flow)
         for j in range(1, len(srcpieces), 2):
             tag = srcpieces[j]
-            if tag.startswith('<im'):
+            if tag.startswith('<im') or tag.startswith('<svg:image'):
                 for m in img_index_pattern.finditer(tag):
                     num = int(m.group(1), 32)
                     href = resource_map[num-1]
diff --git a/src/calibre/ebooks/mobi/reader/mobi8.py b/src/calibre/ebooks/mobi/reader/mobi8.py
index 4e79c5ef12..aff79d65c2 100644
--- a/src/calibre/ebooks/mobi/reader/mobi8.py
+++ b/src/calibre/ebooks/mobi/reader/mobi8.py
@@ -228,7 +228,7 @@ class Mobi8Reader(object):
 
         self.flowinfo.append(FlowInfo(None, None, None, None))
         svg_tag_pattern = re.compile(br'''(<svg[^>]*>)''', re.IGNORECASE)
-        image_tag_pattern = re.compile(br'''(<image[^>]*>)''', re.IGNORECASE)
+        image_tag_pattern = re.compile(br'''(<(?:svg:)?image[^>]*>)''', re.IGNORECASE)
         for j in xrange(1, len(self.flows)):
             flowpart = self.flows[j]
             nstr = '%04d' % j
@@ -243,7 +243,7 @@ class Mobi8Reader(object):
                     dir = None
                     fname = None
                     # strip off anything before <svg if inlining
-                    flowpart = flowpart[start:]
+                    flowpart = re.sub(br'(</?)svg:', r'\1', flowpart[start:])
                 else:
                     format = 'file'
                     dir = "images"
diff --git a/src/calibre/ebooks/oeb/display/webview.py b/src/calibre/ebooks/oeb/display/webview.py
index d7769cb33a..5d517eb723 100644
--- a/src/calibre/ebooks/oeb/display/webview.py
+++ b/src/calibre/ebooks/oeb/display/webview.py
@@ -11,7 +11,7 @@ import re
 
 from calibre import guess_type
 
-class EntityDeclarationProcessor(object): # {{{
+class EntityDeclarationProcessor(object):  # {{{
 
     def __init__(self, html):
         self.declared_entities = {}
@@ -51,7 +51,7 @@ def load_html(path, view, codec='utf-8', mime_type=None,
     loading_url = QUrl.fromLocalFile(path)
     pre_load_callback(loading_url)
 
-    if force_as_html or re.search(r'<[:a-zA-Z0-9-]*svg', html) is None:
+    if force_as_html or re.search(r'<[a-zA-Z0-9-]+:svg', html) is None:
         view.setHtml(html, loading_url)
     else:
         view.setContent(QByteArray(html.encode(codec)), mime_type,
@@ -61,4 +61,3 @@ def load_html(path, view, codec='utf-8', mime_type=None,
         if not elem.isNull():
             return False
     return True
-