diff --git a/resources/jacket/template.xhtml b/resources/jacket/template.xhtml
index cb38b5b2a7..07f7abeb16 100644
--- a/resources/jacket/template.xhtml
+++ b/resources/jacket/template.xhtml
@@ -36,6 +36,7 @@
                         {tags.alphabetical} -->
                     <td class="cbj_content">{tags}</td>
                 </tr>
+                <tr data-calibre-jacket-searchable-tags="1" style="color:white; display:none"><td colspan="2">{searchable_tags}</td></tr>
             </table>
             <div class="cbj_footer">{footer}</div>
         </div>
diff --git a/src/calibre/customize/profiles.py b/src/calibre/customize/profiles.py
index f917c80717..bf0b7ef8e3 100644
--- a/src/calibre/customize/profiles.py
+++ b/src/calibre/customize/profiles.py
@@ -263,10 +263,6 @@ class OutputProfile(Plugin):
     #: Special periodical formatting needed in EPUB
     epub_periodical_format = None
 
-    @classmethod
-    def tags_to_string(cls, tags):
-        from xml.sax.saxutils import escape
-        return escape(', '.join(tags))
 
 class iPadOutput(OutputProfile):
 
@@ -645,11 +641,6 @@ class KindleOutput(OutputProfile):
 
     mobi_ems_per_blockquote = 2.0
 
-    @classmethod
-    def tags_to_string(cls, tags):
-        return u'%s <br/><span style="color:white">%s</span>' % (', '.join(tags),
-                'ttt '.join(tags)+'ttt ')
-
 class KindleDXOutput(OutputProfile):
 
     name        = 'Kindle DX'
@@ -667,11 +658,6 @@ class KindleDXOutput(OutputProfile):
     ratings_char = u'\u2605'
     mobi_ems_per_blockquote = 2.0
 
-    @classmethod
-    def tags_to_string(cls, tags):
-        return u'%s <br/><span style="color: white">%s</span>' % (', '.join(tags),
-                'ttt '.join(tags)+'ttt ')
-
 class KindlePaperWhiteOutput(KindleOutput):
 
     name = 'Kindle PaperWhite'
@@ -706,12 +692,6 @@ class KindleFireOutput(KindleDXOutput):
     dpi                       = 169.0
     comic_screen_size = (570, 1016)
 
-    @classmethod
-    def tags_to_string(cls, tags):
-        # The idiotic fire doesn't obey the color:white directive
-        from xml.sax.saxutils import escape
-        return escape(', '.join(tags))
-
 class IlliadOutput(OutputProfile):
 
     name        = 'Illiad'
diff --git a/src/calibre/ebooks/mobi/mobiml.py b/src/calibre/ebooks/mobi/mobiml.py
index 966a3c2ee8..1afdd10ad1 100644
--- a/src/calibre/ebooks/mobi/mobiml.py
+++ b/src/calibre/ebooks/mobi/mobiml.py
@@ -310,8 +310,8 @@ class MobiMLizer(object):
             return
         style = stylizer.style(elem)
         # <mbp:frame-set/> does not exist lalalala
-        if style['display'] in ('none', 'oeb-page-head', 'oeb-page-foot') \
-           or style['visibility'] == 'hidden':
+        if ((style['display'] in ('none', 'oeb-page-head', 'oeb-page-foot') or style['visibility'] == 'hidden') and
+                elem.get('data-calibre-jacket-searchable-tags', None) != '1'):
             id_ = elem.get('id', None)
             if id_:
                 # Keep anchors so people can use display:none
diff --git a/src/calibre/ebooks/oeb/transforms/jacket.py b/src/calibre/ebooks/oeb/transforms/jacket.py
index 287b4f28ae..5537314b91 100644
--- a/src/calibre/ebooks/oeb/transforms/jacket.py
+++ b/src/calibre/ebooks/oeb/transforms/jacket.py
@@ -159,9 +159,10 @@ class Series(unicode):
 class Tags(unicode):
 
     def __new__(self, tags, output_profile):
-        tags = tags or ()
-        t = unicode.__new__(self, output_profile.tags_to_string(tags))
-        t.alphabetical = output_profile.tags_to_string(sorted(tags, key=sort_key))
+        tags = [escape(x) for x in tags or ()]
+        t = unicode.__new__(self, ', '.join(tags))
+        t.alphabetical = ', '.join(sorted(tags, key=sort_key))
+        t.tags_list = tags
         return t
 
 def render_jacket(mi, output_profile,
@@ -217,7 +218,8 @@ def render_jacket(mi, output_profile,
                     rating_label=_('Rating'), rating=rating,
                     tags_label=_('Tags'), tags=tags,
                     comments=comments,
-                    footer=''
+                    footer='',
+                    searchable_tags=' '.join(escape(t)+'ttt' for t in tags.tags_list),
                     )
         for key in mi.custom_field_keys():
             try: