diff --git a/src/calibre/devices/smart_device_app/driver.py b/src/calibre/devices/smart_device_app/driver.py
index 558f382dca..d098e0b8ee 100644
--- a/src/calibre/devices/smart_device_app/driver.py
+++ b/src/calibre/devices/smart_device_app/driver.py
@@ -171,7 +171,7 @@ class SDBook(Book):
 
 class SMART_DEVICE_APP(DeviceConfig, DevicePlugin):
     name = 'SmartDevice App Interface'
-    gui_name = gui_name_base = _('Wireless Device')
+    gui_name = _('Wireless Device')
     gui_name_template = '%s: %s'
 
     icon = I('devices/galaxy_s3.png')
@@ -1056,12 +1056,10 @@ class SMART_DEVICE_APP(DeviceConfig, DevicePlugin):
     def eject(self):
         self._debug()
         self._close_device_socket()
-        self.gui_name = self.gui_name_base
 
     @synchronous('sync_lock')
     def post_yank_cleanup(self):
         self._debug()
-        self.gui_name = self.gui_name_base
 
     @synchronous('sync_lock')
     def upload_books(self, files, names, on_card=None, end_session=True,